@article{Bender2017, author = "Bender, Mark", title = "{Whats in a name?: names, domains and trademarks}", year = "2017", month = "5", url = "https://bridges.monash.edu/articles/journal_contribution/Whats_in_a_name_names_domains_and_trademarks/4968614", doi = "10.4225/03/590a8acec339c" }