10.4225/03/590a81f00c19b
Nicolas, Catherine
Catherine
Nicolas
Ferraro, Carla
Carla
Ferraro
Living in a pressure cooker: (Trends the Australian consumer)
Monash University
2017
Adapting
Consumer values
1959.1/788672
10.2104/mbr07005
journal article
Choice
Customer needs
monash:110586
1833-4091
Consumer trends
2017-05-04 01:20:46
Journal contribution
https://bridges.monash.edu/articles/journal_contribution/Living_in_a_pressure_cooker_Trends_the_Australian_consumer_/4968383
The Pressure Cooker Factor is a rising mega consumer trend, write Catherine Nicolas and Carla Ferraro. Consumer cycles such as this emerge so rapidly now that organisations must be able to recognise and optimise them to not only get maximum advantage, but also to survive.
Copyright 2007 Catherine Nicolas and Carla Ferraro. No part of this article may be reproduced by any means without the written consent of the publisher.