10.4225/03/590a81f00c19b Nicolas, Catherine Catherine Nicolas Ferraro, Carla Carla Ferraro Living in a pressure cooker: (Trends the Australian consumer) Monash University 2017 Adapting Consumer values 1959.1/788672 10.2104/mbr07005 journal article Choice Customer needs monash:110586 1833-4091 Consumer trends 2017-05-04 01:20:46 Journal contribution https://bridges.monash.edu/articles/journal_contribution/Living_in_a_pressure_cooker_Trends_the_Australian_consumer_/4968383 The Pressure Cooker Factor is a rising mega consumer trend, write Catherine Nicolas and Carla Ferraro. Consumer cycles such as this emerge so rapidly now that organisations must be able to recognise and optimise them to not only get maximum advantage, but also to survive. Copyright 2007 Catherine Nicolas and Carla Ferraro. No part of this article may be reproduced by any means without the written consent of the publisher.