@article{Argus2017, author = "Argus, Kevin James", title = "{A six-stage model of brand loyalty for sport consumers: Integrating theories of enduring involvement, identity and loyalty}", year = "2017", month = "5", url = "https://bridges.monash.edu/articles/thesis/A_six-stage_model_of_brand_loyalty_for_sport_consumers_Integrating_theories_of_enduring_involvement_identity_and_loyalty/4774807", doi = "10.4225/03/58d1d118b34e2" }