10.1371/journal.pone.0139732.g002 Laura Bix Laura Bix Raghav Prashant Sundar Raghav Prashant Sundar Nora M. Bello Nora M. Bello Chad Peltier Chad Peltier Lorraine J. Weatherspoon Lorraine J. Weatherspoon Mark W. Becker Mark W. Becker (2A) Principle display panels (PDP for the four brands of cereal (top row) and four brands of crackers (middle row) that were created (in the form of packages) for the experiment. (2B) PDP of a single brand of cereal depicted at high and low levels of health which include the corresponding traffic light labels. (2C) Illustration of the standard Nutrition Facts Panel (NFP) that appears on the panel immediately to the right of the PDP on cereal boxes. Public Library of Science 2015 FOP labels impact use FOP label increases attention Nutritional Facts Panel nfp FOP labels nutrition information 2015-10-21 03:42:34 Figure https://plos.figshare.com/articles/figure/_2A_Principle_display_panels_PDP_for_the_four_brands_of_cereal_top_row_and_four_brands_of_crackers_middle_row_that_were_created_in_the_form_of_packages_for_the_experiment_2B_PDP_of_a_single_brand_of_cereal_depicted_at_high_and_low_levels_of_health_which_i/1582297 <p>(2A) Principle display panels (PDP for the four brands of cereal (top row) and four brands of crackers (middle row) that were created (in the form of packages) for the experiment. (2B) PDP of a single brand of cereal depicted at high and low levels of health which include the corresponding traffic light labels. (2C) Illustration of the standard Nutrition Facts Panel (NFP) that appears on the panel immediately to the right of the PDP on cereal boxes.</p>