DC_103: From Eyeballs to Click-through: the Changing Value of the User/Consumer in the Commercial Television Value Network in a Digital Connected Era ACM TVX2015 Iris Jennes 10.6084/m9.figshare.1423340.v1 https://figshare.com/articles/journal_contribution/DC_103_From_Eyeballs_to_Click_through_the_Changing_Value_of_the_User_Consumer_in_the_Commercial_Television_Value_Network_in_a_Digital_Connected_Era/1423340 <p>DC_103: From Eyeballs to Click-through: the Changing Value of the User/Consumer in the Commercial Television Value Network in a Digital Connected Era</p> 2015-05-29 17:26:22 Digital television interactive television media use audience practices advertising media innovation ACMTVX2015 Media Studies