DC_103: From Eyeballs to Click-through: the Changing Value of the User/Consumer in the Commercial Television Value Network in a Digital Connected Era
ACM TVX2015
Iris Jennes
10.6084/m9.figshare.1423340.v1
https://figshare.com/articles/journal_contribution/DC_103_From_Eyeballs_to_Click_through_the_Changing_Value_of_the_User_Consumer_in_the_Commercial_Television_Value_Network_in_a_Digital_Connected_Era/1423340
<p>DC_103: From Eyeballs to Click-through: the Changing Value of the User/Consumer in the Commercial Television Value Network in a Digital Connected Era</p>
2015-05-29 17:26:22
Digital television
interactive television
media use
audience practices
advertising
media innovation
ACMTVX2015
Media Studies