@article{TVX20152015, author = "ACM TVX2015 and Iris Jennes", title = "{DC_103: From Eyeballs to Click-through: the Changing Value of the User/Consumer in the Commercial Television Value Network in a Digital Connected Era}", year = "2015", month = "5", url = "https://figshare.com/articles/journal_contribution/DC_103_From_Eyeballs_to_Click_through_the_Changing_Value_of_the_User_Consumer_in_the_Commercial_Television_Value_Network_in_a_Digital_Connected_Era/1423340", doi = "10.6084/m9.figshare.1423340.v1" }