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EUMillennialsTOUR-Study2.pdf (1.37 MB)

EUMillennialsTOUR – A project for COSME 2014 European Programme

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Version 2 2015-04-25, 13:51
Version 1 2015-04-24, 20:09
journal contribution
posted on 2015-04-25, 13:51 authored by Marika Mazzi BoémMarika Mazzi Boém, Giuseppe LaquidaraGiuseppe Laquidara

EUMillennialsTOUR project aims at developing a transnational tourism product mixing together culture, education, knowledge capitalization and entrepreneurship up-skilling. The idea is to offer an immersive learning/creative trip addressed to the edu/school-trip tourism market field, thus comprising hands-on curriculum-linked activities addressed to youth, in particular those involved in the Cultural and Creative sector aged from 15-18 (segment 1) and from 19-25 (segment 2). School-trip tourism, in fact, is nontrivial: approx. 92,9M students make more than 100M day trips and 15-20M overnight trips a year. School-trips are planned by secondary schools all over the year, as well as students from HEIs and ACADs travel mainly for learning purposes. Basing on this particular fact, school-trip tourism can effectively contribute to improve arrivals in low-medium season period, meeting the goals of the Calypso initiative. The UN World Tourism Organization (UNWTO) and World Youth Student and Educational (WYSE) Travel Confederation together have documented the growing role that youth and student travel has taken within the global tourism industry over the last decades. More young people travel and do so more frequently and over greater distances than ever before. Building on these premises, EUMillennialsTOUR will create a transnational tourism product for the school-trip tourism market, addressed to secondary schools and High Education Institutes/ACADs, increasing the competitiveness of the EU tourism and capitalizing the shared value of European industrial heritage sites under the paradigm of sustainability, by also complementing national, regional and local policies in the field of creative industries and industrial heritage tourism, contributing to the professionalization of the tourism, cultural and educational workers. The resulting tourism product will also stimulate the young generations to the value of EU industrial heritage sites as memory of our past.

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